my name is taken

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I don’t know about you, but I’ve always found packing a belt to be a real pain in the shorts. They twist and writhe as you try and force them under a t-shirt, and just when you’re ready to zip up your carry-on, they inflate, then explode, sending the entire contents of your suitcase all over the place. The shrapnel from the blast can scratch. And that smell. Ugh.

For years we have all wrestled with this, and for nearly that long I’ve wondered, “When (oh, when) will someone tackle this issue?”

Well, someone finally has. 
Hermès, the famous clothier, known best for first sequencing human DNA and that famous Greensleeves recording with Dylan that ended the Vietnam war (thank you, Hermès people!), put their considerable intellectual might to task and came up with this:

It seems so simple, so obvious, when you see it for the first time, doesn’t it? Seven interlocking pieces of leather, connected with rivets (rivets!) that allow the belt to scissor closed and lay, quietly, in your overnighter. Sure, at $750, it’s out of reach of, well, everyone. But what price can we put on the peace of mind that comes from a tamed fashion accessory? 

I ask you.
Source: Acquire

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mynameistaken.com is the personal webblog of Jeff Smith.

I also write a technology, design and strategy journal at punchingIN.com.

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